Why People Back Projects On Kickstarter


Have you ever wondered why people go to Kickstarter to back projects? 

‘Backers’, as they are so elegantly referred to, oftentimes go to Kickstarter to back their friend’s projects. Some are inspired by a new idea, whereas others are motivated to financially pledge by a projects proposed rewards (i.e. a copy of what is being produced or even a custom experience related to the project). 

Backing a project is more than just pledging funds to an innovator. It's about pledging your support to a creative idea that you want to see exist in the world. Kickstarter is a venue for innovation, fundraising, and marketing that allows you to truly express your creative venture to the world. 

We asked our community to answer the question: “Why do you back projects on Kickstarter?” Here are their responses:

"I back projects on Kickstarter, because I want to support ideas that seem to be unique and interesting to me. Watching the evolution from an idea to a finished product and be part of the journey feels great" - Benjamin

"I back projects on Kickstarter to be a part of bringing great ideas to the masses and I knew when great products hit the markets it would be a game changer. Thanks for Kickstarter for giving us the opportunity to become a part of these great ideas." - David L.

"I back projects that I think have a great concept that I want to help see realized" - Bryan M.

"I believe in investing in visionaries with epic idea's that will change the game" - Mark M.

"I back projects on Kickstarter to get the latest innovations at a great price" - Christina P.

"Spotting a good idea or product and sharing it with loved ones before anyone else is always nice. Hopefully one day I will start my own business and this website shows tremendous info regarding start up, type of product that can make it, problem faced by manufacture, logistic and customer service issues" - Ooi W.

"I back projects on Kickstarter because it is a platform for companies to bring forth new and innovative products to everyone all over the world to enjoy" - Benson S.

"I back projects on Kickstarter to help other people see their dreams become reality" - Jackson